4 years of work experience in the professional education sphere
Launched my own online
gift selection service
gift selection service
Worked with financial and
insurance products
insurance products
EdTech / HRtech
eCommerce
FinTech
Looking for companies
in industries:
How will I help your company?
I will solve tasks:
- ProductI'll test hypotheses
Calculate unit-economics
Draw prototype and MVP - MarketingI'll research market and competitors
Formulate a selling message
Test marketing and sales channels - CustDevI'll conduct face-to-face interviews
Highlight the customers' key need
Define the client profile and CJM
My Experience
1
2012-2018
Saint-Petersburg State University
Saint-Petersburg State University
Top-2 High-ranking University in Russia; BA and MS with distinction in International Relations;
Exchange Program at the University of Aberystwyth, UK;
Exchange program at Matej Bel University, Slovakia;
Participant of international forums in Germany and Poland;
Finalist of the marketing case-championships (Unilever, HSE).
Exchange Program at the University of Aberystwyth, UK;
Exchange program at Matej Bel University, Slovakia;
Participant of international forums in Germany and Poland;
Finalist of the marketing case-championships (Unilever, HSE).
2
2015-2019
Public Speaking Expert and Coach
Public Speaking Expert and Coach
Author and creator of the public speaking system 3S, published in scientific journal;
Developed 5 training programs on public speaking, in English as well;
Coached 100+ managers, students, entrepreneurs;
Judge at the All-Russian Oratory Competition 'RGUP-Constellation' 2018 and 2019.
Developed 5 training programs on public speaking, in English as well;
Coached 100+ managers, students, entrepreneurs;
Judge at the All-Russian Oratory Competition 'RGUP-Constellation' 2018 and 2019.
3
2018-2019
Training-Manager at the 2nd largest private bank
Training-Manager at the 2nd largest private bank
PJSC Sovcombank;
Coached 400+ employees;
Conducted 130+ training events;
Results in KPI enhancement >94%
Leader of micro-learning project - implemented new online training format online for managers. The project increased employee engagement in training by 32%.
Coached 400+ employees;
Conducted 130+ training events;
Results in KPI enhancement >94%
Leader of micro-learning project - implemented new online training format online for managers. The project increased employee engagement in training by 32%.
4
2018-2019
Product-Manager &
Startup
Product-Manager &
Startup
Created a brand and marketing strategy for Avangard wine: 2000+ sales in 3 months;
Successfully completed training on the course "Product Manager" by Product University among 108 graduates out of 623 participants;
Have created and developed my own online-project - a service for finding a perfect gift in seconds.
Successfully completed training on the course "Product Manager" by Product University among 108 graduates out of 623 participants;
Have created and developed my own online-project - a service for finding a perfect gift in seconds.
First Generation Foundation (in Russian)
The First Generation Foundation is a community of young talents, united by the idea of developing themselves and their environment. Every day we invest in improving tomorrow.
World Business Dialogue
The World Business Dialogue is not just a conference.
We are a network, a community and a platform for bright minds and essential topics that need to be discussed.
We are a network, a community and a platform for bright minds and essential topics that need to be discussed.
Y Combinator Startup School
Startup School is a free online course for founders actively pursuing their own startup.
Due to highly developed empathy I can understand people's needs and interests.
I've got 7 years of public speaking experience and it allows me to have dialogue with anyone in any situation
I've got 7 years of public speaking experience and it allows me to have dialogue with anyone in any situation
I initiate changes and supervise their
implementation in a product.
I form heterogeneous teams and manage them.
I take responsibility for the results.
implementation in a product.
I form heterogeneous teams and manage them.
I take responsibility for the results.
As a member of top professional communities, I've got network with the best young experts and entrepreneurs to ask for their expertise: World Business Dialogue,
First Generation Foundation, Y Combinator SUS.
First Generation Foundation, Y Combinator SUS.
Communication
Leadership and team-management
Networking
Analytics
I analyse and structure information on product, market, clients, competitors.
I work with SQL databases and supervise metrics in Amplitude and Google.Analytics.
I work with SQL databases and supervise metrics in Amplitude and Google.Analytics.
Product Roadmap
I build a vision and product development strategy for a period of 1 to 5 years. I create CJM in UXpressia, structure vision and build cooperation in Miro (RealtimeBoard), and define JTBD for a product.
Hypothesis testing
Rapid hypothesis formulation and testing.
I make landings in Tilda, draw clickable prototype in Figma (or unclickable with pen and paper), and communicate with clients directly.
I make landings in Tilda, draw clickable prototype in Figma (or unclickable with pen and paper), and communicate with clients directly.
Key Skills
Soft-skills
Hard-skills
Product University (in Russian)
Acceleration programs for product management, product marketing and sales, product development
Product cases portfolio
completed within
Product University
Product University
Masterclass.com
Online classes taught by the world's greatest minds.
Unit-analysis of masterclass.com
1. Found the way to reduce САС by 2,5 times, using cross-promotion of teachers stars. Link to Unit-economics calculations.
2. Found the solution for Retention increase of 5% during the 1st year of using the annual course subscription. Link to Retention calculations.
3. As a result of custdev interviews with 6 target audience representatives I revised the hypothesis on the sales funnel, the decision-making process on the purchase and portrait of the client
Link to Customer Development results.
2. Found the solution for Retention increase of 5% during the 1st year of using the annual course subscription. Link to Retention calculations.
3. As a result of custdev interviews with 6 target audience representatives I revised the hypothesis on the sales funnel, the decision-making process on the purchase and portrait of the client
Link to Customer Development results.
SuperJob.ru
IT-service for job search and recruitment.
MVP and marketing of educational service for superjob.ru
1. MVP key function is to teach a job applicant the skills, necessary for a vacancy in 24 hours.
2. As a result of CustDev, I've composed clients' User Stories and JTBD, visualized the profile of the customer and his Customer Journey Map, and also described the key parameters of client's choice.
3. Calculated the volume of the SOM market, highlighted top-5 competitors.Determined that due to the accumulated customer base, the service will be able to implement the strategy "The first takes it all" in the niche of "intensive skill upgrading for the vacancy."
4. Based on the main User Story, using the CRUDL methodology, I determined the main service screens for smartphones and made the clickable prototype in Figma.
2. As a result of CustDev, I've composed clients' User Stories and JTBD, visualized the profile of the customer and his Customer Journey Map, and also described the key parameters of client's choice.
3. Calculated the volume of the SOM market, highlighted top-5 competitors.Determined that due to the accumulated customer base, the service will be able to implement the strategy "The first takes it all" in the niche of "intensive skill upgrading for the vacancy."
4. Based on the main User Story, using the CRUDL methodology, I determined the main service screens for smartphones and made the clickable prototype in Figma.
Pipl.com
The World's Leader in True Identity Solutions. Organizations can access over 3 billion identities to validate transactions, investigate sources and enrich contacts.
Define a business-model for analogue of pipl.com
1. Have interviewed competitors and identified their advantages and disadvantages.
2. Developed an MVP of design-experiment for business-model testing.
3. Prepared the presentation for product: CJM, business-model, sales funnel, MVP, Unit-analysis, hypothesis and experiments to test it and first steps to launch the product.
4. Created landing-page to test the value proposition.
5. Set up targets in Yandex.Metrics and Google Analytics. The conversion-rate from page view to click was 27%.
2. Developed an MVP of design-experiment for business-model testing.
3. Prepared the presentation for product: CJM, business-model, sales funnel, MVP, Unit-analysis, hypothesis and experiments to test it and first steps to launch the product.
4. Created landing-page to test the value proposition.
5. Set up targets in Yandex.Metrics and Google Analytics. The conversion-rate from page view to click was 27%.
What products have I developed so far?
For EVONIK corporation
Business-hackathon on the World Business Dialogue'19
Business-hackathon on the World Business Dialogue'19
Top-5 Russian retailer LENTA
2000+ sales in 46 regions of Russia
2000+ sales in 46 regions of Russia
3S Speaker, Speech, Situation
For systematic training and practice
For systematic training and practice
Gift picking online service
Alpha-testing
Invite me to interview
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Contact me!
Vadim Trubachev
Product Manager, Speaker,
International Relations Expert
International Relations Expert
